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A Moment Of Clarity

Saturday, December 31, 2005

Intel outside, juveniles inside!

Recognise these? Of course you would! These are two of the most famous and popular logos ever! And its a blind guess that they belong to Intel, the world's biggest chipmaker.





After 37 years, Intel has now released its latest logo, the 'Intel 2006' logo and it thoroughly sucks!! The logo looks like it belongs to a third rate company, which has been experimenting with MS Paint! The font and colour look drab and the calligraphicallly styled circle, around the name, is one of the most cliched design ideas.
For a logo set to gobble up a significant portion of all marketing media , it has neither style nor class. With millions of dollars on hand, it is disheartening to see such a feeble effort from Intel.

8 Comments:

  • oh...i thought the evil pic was to scare away plagiarists. :P

    By Blogger Sid, at December 31, 2005 8:30 pm  

  • hmm.. maybe they think simplicity rules, but they have killed their creativity in the process, unless there's more to their logo.

    Anyway, 1st time to your blog, and its interesting..
    i'm blogrolling you.

    Happy new year dude.

    By Blogger Pandhu, at January 01, 2006 2:07 pm  

  • U never know man, u never know!! This might be the biggest one yet!!

    By Blogger Whoosh 2, at January 01, 2006 8:08 pm  

  • @sid: well yes....could u please keep off? ;)

    @revatechnic: Right on! thanks a lot pal, and wishing u a happy new year too!

    @whoosh: well, people ultimately have to get used to it. The brand is much stronger than just a sum of its logos!

    By Blogger Unknown, at January 01, 2006 9:52 pm  

  • @hiren: yeah man, sad that they didnt!

    By Blogger Unknown, at January 01, 2006 9:52 pm  

  • true, the logo sucks, maybe they should learn abit more from AMD.

    Welcome to 2050.

    Happy new year to you.

    By Blogger gP, at January 04, 2006 8:46 pm  

  • yeah, the logo is hopeless. my roomie works in intel and he's told me tht they r gonna have a new tag line too. that 'intel inisde' is gonna be ditched. i dont exactly remember the tag line but its equally hopeless. i'll tell it to u when i remember or when i remember to ask him.

    By Blogger Aashish, at January 05, 2006 1:36 pm  

  • ya, even startups have better looking logos

    By Blogger Raj, at January 12, 2006 3:01 pm  

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